The ATL Blog

eople who are successful in the probate marketing game quickly realize that the whole process of generating viable leads is a lot like being a gumshoe. (That’s slang for a private detective for the younger professionals who are reading this). There are certain steps that if you perform them correctly and in the right order will increase your chance of success at finding profitable probate property. Here are some of the steps you should follow to achieve probate success.

As most real estate professionals know, it is typically very difficult to successfully challenge a will. This is generally because it is thought that the last wishes of the deceased should almost always be respected even if the living sometimes find some of these wishes to be arbitrary. However, simply because successful challenges are relatively rare, it does not mean that you or anyone else should be complacent when it comes to the probate process. The wrinkle of a challenge to a will can have a profound effect on attorneys, real estate professional and of course the survivors. Let’s look closely at a few grounds for which a will may be challenged

If you’ve ever watched ABC’s Shark Tank you know that one of the main things entrepreneurs seek in being on the show is to form strategic partnerships with the “Sharks.” Money is always helpful in any enterprise as is exposure for your product or services but forming relationships with the right partners, people who can add value to your services, is equally important. For forming strategic partnerships with others offers the following advantages:

Information is power. No professional can achieve his/her goal without knowing all he or she can about every topic related to his/her business. This is what our educational resources offer real estate professionals who use either our training videos or who attend one of our conference calls. (We have the year 2014 – 2018 archived on our site.) You see, we give professionals so much information that they, with enough determination, can execute immediately. We give you more than theory. We give you actionable intelligence on how to get the best real estate leads. This allows you to act immediately. For example here are a few things you need to know to grow your leads.

A great man once said, “The only thing we have to fear is fear itself.” Fear can be immobilizing. It can keep us from achieving our goals and pursuing our dreams because we fear we will fail. Well, such paralysis in the real estate business can mean not only the loss of confidence but it can also mean the loss of money, time and other resources as well – not just yours but that of your client’s too. Thus, the biggest fear we hear from rookie probate agents is that they will not know enough to navigate a very complex system that is full of pit falls both for the agent and his/her clients

The probate process can sometimes be slow and costly. It can also leave information the client might just as well keep private vulnerable to scammers and even burglars. For these reasons, many of your clients will wish to avoid this process. As a real-estate expert you can add value to your clients and make things easier for yourself by letting them know how this process can be avoided when possible. Here are three secrets your client can use to avoid probate. 

It is a well established fact that it takes luck, education and no small amount of creativity to be a lucrative real estate professional in today’s market. What I mean by that is that you must sometimes be willing to seek and acquire properties in “non-conventional ways.” Specifically, I’m referring to using probate listings as a way to scoop up good real estate deals. This is what I have done in order to increase my real estate listings. Allow me to explain how this works.

A big shift is happening in our population. Baby Boomers – one of the largest populations in the United States – are getting older, retiring, and passing on. By the year 2060, it’s expected that the majority of Baby Boomers’ $30 trillion in wealth (80% of which is locked up in real estate) will have been transferred to their heirs. This isn’t a shift many people, including real estate professionals, like to think about.