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This episode of the ATL Mastermind Podcast focusses on recent changes in TCPA regulations and their impact on real estate professionals. Matt Millia from Appointments Today provides an in-depth presentation on compliance with new TCPA laws, including the risks of calling individuals on the Do Not Call (DNC) list and the emergence of litigator traps. He discusses strategies for real estate agents to stay compliant while leveraging omnichannel marketing, including retargeting ads and email campaigns. Matt also introduces services such as administrative support, virtual assistants, recruiting, and training for inside sales representatives. The episode includes practical advice for staying top of mind with prospects and minimizing the risks associated with the new regulations. Testimonials and success stories from clients who have benefited from these strategies are shared, highlighting the importance of consistent and compliant lead generation efforts.
Key Takeaways
- Understand the rules affecting outbound prospecting instead of assuming your previous process remains unchanged.
- Do Not Call considerations can affect even phone numbers associated with professionals and public records.
- Compliance shouldn’t mean abandoning prospecting; it means adapting how you reach people.
- Phone calls are more effective as part of a broader multi-channel strategy.
- Retargeting, email, and other channels can supplement direct phone outreach.
- Regularly review both federal and state-specific requirements affecting your calling activity.