Branding & Networking | Probate Mastermind Episode #361

Recorded Live on January 13, 2022

These episodes are recorded as a live Question and Answer Mastermind with participation from agents and investors across the country. Thanks for tuning in, and don’t forget to subscribe for future episodes!

Call Re-cap:

00:00 Introductions

Jim starts off the call with a success story from one of our subscribers Hal. Jim reminds everyone of our affiliate program. If you are interested in becoming an affiliate, visit our affiliate page at https://www.alltheleads.com/affiliates/ to get started. Tim announced that our support manager Toby and his partner Paige added to the ATL family today with their new baby. Toby will be out for a while to take care of baby Penelope. Chuck talks about the importance of branding.

12:48 Should I Include My Real Estate Brand in My Mailings

On the topic of branding Kris calls in to ask if she should include her real estate logo on her mailings. Bruce says that it depends but that he doesn’t include his real estate logo on his first letter to avoid being pigeonholed into a real estate only solutions provider. Jim adds that it depends on the content of your letter, if your letter is a “value add” offer to help that explains your services & solutions, then avoid using your real estate logo at first. Bruce shares that he doesn’t include his real estate logo until his 3rd mailing. Chuck adds that a probate focused logo and brand is actually a great thing to add from the beginning of your marketing efforts.

20:28 Tips for Networking With Investors

The team covers some great ways to network.

25:28 How to Market to Leads From All the Lead’s Perspective

Crystal calls in and asks “As a newbie to probate, what marketing strategy should I start with?”. Bruce explains 4 approaches for marketing to probate leads. Direct mail and phone, attorney outreach, and building a strong YouTube channel for probate and estate management. Check out couch Chuck’s real estate YouTube channel , Matching Lancaster, as a good example.

29:24 Tips for Finding Next of Kin & Email Marketing

Michael calls in for advice on how to find the next of kin in a probate referral he received. Bruce explains that obituarys are going to be his best bet. Mike then asks about tips for email marketing. Bruce explains the pros and cons of email marketing and some useful tips for how to do it correctly. Jim backs up to the previous question to explain that another way to find the next of kin would be to have someone local leave a note on the door. 

37:17 International Investing Groups

Winston calls in to share that biggerpockets.com is another great way to network with investors. 

38:42 How to Get Leads When the Courthouse Is Closed to the Public 

Duane calls in to explain that his local courthouse is closed to the public and asks how we manage to still get leads. Tim explains that there are many ways that All The Leads collects leads from a courthouse that is closed to the public. A couple of those ways are data contracts and subscriptions.

44:16 Conversation Rates

Michael has been running the numbers on his calls and shares that his call to conversation rate is 16% and asks where he stands. Bruce states that the typical rate is between 8%-20%. Bruce then explains some tips on how Michael can use his data to move forward. Michael then asks “what is a private sale in the court’s eyes?”. He explains that he lined up a buyer offer for a house in probate but was told by the seller that the house has to be a private sale. Bruce offers to ask some of the attorneys he knows to help get an answer.

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