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The ATL Blog

The High Value of “Older” Probate Real Estate Leads

The High Value of “Older” Probate Real Estate Leads

Discover the untapped potential of marketing to older probate real estate leads. Explore the advantages of targeting these less-competitive leads, including increased seller readiness, potential price flexibility, and the opportunity for personal connections. Learn how focusing on older probate cases can open doors to a unique and often overlooked segment of the real estate market!

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Ways to Find Investment Properties

If you really want a great property in which to invest you have to know how to increase your odds of finding fantastic deals. And while you can find a worth property in which to invest by looking through the MLS listings – your best odds are to use several resources to help you scout the best potential investment. Here are nine resources savvy real estate investors use:

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6 Things to Consider When Choosing a Domain Name for Your Probate Website

6 Things to Consider When Choosing a Domain Name for Your Probate Website

Agents and Investors often create separate websites for the probate side of their businesses and sometimes create a separate business entity for their probate deals. The rationale here is that offering value to families in probate means offering more options than just “real estate” solutions. Creating a separate website is a great way to take off your real estate hat and brand yourself as the solution for any number of problems someone in probate might be facing. Accomplishing this means you’re much more likely to be the go-to when a personal representative’s real estate needs become the priority.

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5 Ways to Offer Value to Surviving Spouses in Probate

5 Ways to Offer Value to Surviving Spouses in Probate

Surviving spouses often insist they have no plans of selling their primary residence or other property left behind by their spouse. However, emotional, physical, and financial factors can make it necessary to sell the property at some point in the future. Even in situations where there is no property involved at all, there are many ways you can easily provide value to a surviving spouse and solidify referral relationships with vendor partners at the same time, all while strengthening your own sphere of influence. We talk about ways to carve opportunities out of these situations often in our mastermind calls and training, but here’s a short refresher list of ideas to keep you on your toes:

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7 Tips for Long-Distance Investing

7 Tips for Long-Distance Investing

With low interest rates and the work-from-home boom, the demand for housing has surged in many areas across the country.  Investing in areas where demand is growing is a great idea, and is entirely possible to do long-distance.

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How to Find Great Contractors for Your Real Estate Team

How to Find Great Contractors for Your Real Estate Team

I want to get you thinking beyond the usual Craigslist, AngiesList, and blind- trust-falling-into-a-friends’-recommendation strategies that dominate other How-To’s on finding a good contractor. So, here are some tips and ideas to help you find your “contractor unicorn,” and get them onboard with joining your vendor team!

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5 Tips For Writing a Better About Page For Your Real Estate Website

5 Tips For Writing a Better About Page For Your Real Estate Website

Let’s say someone visits your website because they’re looking to sell their house.  Maybe they found you through a google search, on Facebook, through word of mouth, or from your other marketing efforts; and now they’re on your website.  They see you are offering the services they’re looking for.

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5 Psychological Tools for Power Selling

There’s no doubt about it – human beings are complex creatures. And a great part of selling anything you can imagine to other human beings takes a bit of psychological understanding. You have to be able to read people, to understand what motivates them and to integrate that into your sales strategy. For no matter how good your listing leads are, you will ultimately have to convince other members of our flawed species that your services are best suited for their needs. So, how do you do this effectively? How do you sell better, faster and more profitably from the probate lead list we can provide you with? Take a look at some of the psychological tools “power sellers” use to close the deal.

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How to Set Your Real Estate ISA Up For Success

ain them to make real estate cold calls and be great prospectors?”  Scripts and sales training are extremely important, but a successful dynamic between an ISA and the agent/investor they work for involves plenty of other layers that get taken for granted.  Whether you’re hiring a virtual assistant or an internal sales assistant that will be

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6 Tips for building your real estate brand with client reviews

6 Tips for building your real estate brand with client reviews

It sounds simple – Do a great job, get great reviews, and get more sellers and buyers to hire you because you’re so awesome.  But so many people fail to capture reviews at all, let alone capture and utilize them well.  Let’s run through a refresher on why reviews are so significant for your pipeline, and then run through some of the best tips for asking for reviews and getting them out there for the world to see.

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Probate Mastermind Calls

About the Podcast: Join the expert coaches from All The Leads mastermind live each week for marketing, sales psychology, deal analysis, transaction engineering, and so much more. Access the Archive 

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