The ATL Blog

Agents and Investors often create separate websites for the probate side of their businesses and sometimes create a separate business entity for their probate deals. The rationale here is that offering value to families in probate means offering more options than just “real estate” solutions. Creating a separate website is a great way to take off your real estate hat and brand yourself as the solution for any number of problems someone in probate might be facing. Accomplishing this means you’re much more likely to be the go-to when a personal representative’s real estate needs become the priority.

With low interest rates and the work-from-home boom, the demand for housing has surged in many areas across the country.  Investing in areas where demand is growing is a great idea, and is entirely possible to do long-distance.

Let’s say someone visits your website because they’re looking to sell their house.  Maybe they found you through a google search, on Facebook, through word of mouth, or from your other marketing efforts; and now they’re on your website.  They see you are offering the services they’re looking for.

It sounds simple – Do a great job, get great reviews, and get more sellers and buyers to hire you because you’re so awesome.  But so many people fail to capture reviews at all, let alone capture and utilize them well.  Let’s run through a refresher on why reviews are so significant for your pipeline, and then run through some of the best tips for asking for reviews and getting them out there for the world to see.

When speaking with a potential client, what do you say? How do you break the ice? How do you deliver your sales pitch? How do you wrap up and go for the close? 
I’ve learned something important in my near decade’s experience in sales, and this one thing has consistently been my “best lesson” whether I was dealing with consumer or B2B, in-person or over the phone, or inbound or outbound selling. This lesson goes far beyond real estate, too.