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Agents and Investors often create separate websites for the probate side of their businesses and sometimes create a separate business entity for their probate deals. The rationale here is that offering value to families in probate means offering more options than just “real estate” solutions. Creating a separate website is a great way to take off your real estate hat and brand yourself as the solution for any number of problems someone in probate might be facing. Accomplishing this means you’re much more likely to be the go-to when a personal representative’s real estate needs become the priority.