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This week’s Mastermind introduces Aged Expired leads as a way to reach homeowners after the intense competition surrounding a newly expired listing has faded. The group explains how many agents aggressively pursue fresh Expireds for only the first several days, leaving an opportunity to reconnect with owners who still want to sell but haven’t relisted. They discuss combining calls, letters, and long-term follow-up to stay in front of these homeowners and apply the same persistence that makes other motivated-seller niches effective.
Key Takeaways:
- Newly expired listings attract intense competition from agents immediately after leaving the market.
- Waiting until an expired listing has aged can dramatically reduce the number of agents pursuing the homeowner.
- Owners who haven’t relisted may still be motivated but need a different approach or solution.
- Treat Expired prospects as a longer-term opportunity instead of only pursuing the newest records.
- Combine calling with letters and other touches to build familiarity.
- Less competition can make older prospects especially valuable when you consistently follow up.