These episodes are recorded as a live Question and Answer Mastermind with participation from agents and investors across the country. Thanks for tuning in, and don’t forget to subscribe for future episodes!
This week’s Mastermind continues the rollout of Divorce leads with a deeper look at how agents and investors should approach the niche. The group discusses specialized training, building a network of professionals, developing appropriate conversations and marketing, and why empathy should come before talking about the property. They emphasize treating Divorce as a complete business pillar rather than simply another list to call, with the goal of becoming a useful resource during a difficult transition and creating opportunities as housing needs change.
Key Takeaways:
- Divorce prospecting requires understanding the emotional circumstances surrounding the lead.
- Early filing data gives you an opportunity to build a relationship before major real estate decisions are finalized.
- Avoid immediately turning the conversation toward the property or a potential listing.
- Build relationships first and look for ways to help people navigate their transition.
- Specialized training can make you more confident and credible when speaking with divorcing homeowners.
- Treat Divorce as a complete business niche rather than simply another list of homeowners to call.