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Today’s episode, number 565, dives into real-world strategies from top agents who share how they turn probate, divorce, and late-mortgage leads into multiple closings from a single contact. The panel discusses practical steps from refining your tech stack, downsizing image sizes for smoother app integration, to expanding into mortgage modification and dignified conveyance options. Watch as success stories unfold—from a six-year veteran like Brian sharing how a single contact generated three transactions worth tens of thousands of dollars, to peers swapping tips on door-knocking, handwritten notes, and CMA-based leave-behinds that boost engagement. The group also explores the evolving landscape of lead generation: from traditional mailers and Facebook retargeting to in-person meetups and strategic partnerships with lenders, title companies, and coaches. They compare probate and divorce in terms of timing, risk, and conversion, and provide actionable guidance on when to pursue one path or the other or run them in parallel. You’ll hear case studies, including how a probate lead accelerated into property purchase for a surviving relative, and how late-mortgage leads offer quicker routes to closing in some markets. The panel emphasizes the importance of consistency, data quality, and coachable systems—and they tease a Lazy Agent program designed to streamline the workflow for busy agents. If you’re analyzing niche opportunities, this episode is a practical playbook for maximizing value from probate, divorce, late mortgage, and related scenarios, with real-world pros sharing templates, scripts, and tactical ideas you can apply this week.
00:00 Welcome and Introductions
01:21 Lazy Agent Program: Early Feedback + Fixes
02:48 Brian’s Success Story
06:55 Choosing Late Mortgage vs Divorce Leads
08:22 Coach Advice: Multi-Channel Outreach + Why Late Mortgage Works
10:08 Divorce Lead Nuances: Messaging, Volatility & Follow-Up
11:31 Late Mortgage Call Strategy: Options, Modifications & Staying in Control
16:42 Brian’s Market Questions: Texas Numbers + Expanding Counties
24:00 Door Knocking Playbook: Leave-Behinds, Door Hangers & ‘Delivery Notice’ Hack
29:47 UPS-Style Door Stickers: The ‘Sorry We Missed You’ Lead Hack
30:17 Voicemail Script That Turns Door Hangers Into Hot Seller Leads
31:15 Internet Retargeting + Exporting Lead Data (CSP) Into Your Ad Platform
32:11 Success Spotlight: Jeffrey’s Branding, Empathy, and Consistent Execution
34:18 Handwritten Cards Strategy: Closings, Restaurants, and Neighborhood Glue
36:38 Coaching Calls: How to Book, Calendly Tips, and No-Show Etiquette
42:02 New Subscriber Q&A: Websites, Landing Pages, and Why Data Quality Matters
44:21 AI/Virtual Assistants for Calling: Opt-In Rules, TCPA Risk, and Safer Uses
47:16 Done-For-You Live Calling Option + Probate Training Recommendation
48:47 Lazy Agent Program: Snap a Pic of Distressed Property & Get Paid
50:37 FinCEN / Anti–Money Laundering Reporting: What’s Changing and Who to Ask
Key Takeaways:
– Diversified lead channels across probate, divorce, late mortgage, and pre-foreclosure maximize conversion.
– Consistent calls and timely follow-up outperform one-off mailings or letters.
– High-quality data and strong coaching support drive sustainable results.
– Dignified conveyance and mortgage modification offer paths to help clients preserve home equity.
– Door knocking with effective leave-behinds like CMA sheets or flyers boosts engagement.
– AI can assist with follow-up, but compliance and opt-in are critical.
– Build a repeatable process with coaching and measurable metrics to scale success.