These episodes are recorded as a live Question and Answer Mastermind with participation from agents and investors across the country. Thanks for tuning in, and don’t forget to subscribe for future episodes!
00:00 Probate Foundations for Subscribers
Bruce answers Johnathan’s question about the new Probate Foundations class, open to subscribers starting Wednesday March 3rd. Subscriber registration and updates on when the course will open up to non-subscribers will be sent via email, so please make sure you’ve whitelisted firstname.lastname@example.org in your email client. (If you aren’t on our mailing list, subscribe at the top of this post!)
08:09 Should I Use a .org or .com for my Business Website?
Mike is debating on a domain for his website, and is wondering what difference using .org instead of .com might make.
17:08 Stop Asking: “Do You Want To Sell Your Property?”
Mike #2 shares updates on his skill development and prospecting results. He has fine-tuned his elevator pitches, but most of all he is realizing how important it is to listen and create a space for leads to start sharing. Bruce and Mike expand on sales language and sales psychology tips for navigating sensitive conversations without boldly going for the real-estate jugular (i.e.: What are you going to do with the property?).
25:15 How The Probate Approach Will Up Your Expireds/FSBOs Game
Caller describes an accountability group he’s in that focuses heavily on expireds and for-sale-by-owner leads. Their approach is to pound through lead lists and prioritize making contact to catch the low-hanging fruit. Bruce lays out how the ATL Probate approach can lead to much higher conversion for FSBOs and Expireds.
35:52 Facebook Ads for Probate Leads
Caller is looking to run Facebook ads for probate leads, but how can he get started? Jim and Bruce share their advice for running brand awareness ads that portray an authentic and valuable service for probate families right in the community. David Pannell adds his thoughts to this at 42:46.
46:35 Prospecting on Saturdays and Sundays
Caller is curious about prospecting schedules, particularly for weekends. The group discusses an MIT telemarketing study on contact rates during Monday – Friday, and adds personal anecdotes of their results prospecting segments of leads on the weekends.