These episodes are recorded as a live Question and Answer Mastermind with participation from agents and investors across the country. Thanks for tuning in, and don’t forget to subscribe for future episodes!
In this episode of All The Leads Mastermind podcast Tim and Bruce discuss marketing strategies and tips for agents, investors, and friends nationwide. The conversation emphasizes the importance of consistent direct mail campaigns, credibility websites, automated marketing services, and outbound calls. Jessica highlights how the marketing implementation specialists assist clients in tailoring their campaigns. Various callers share their experiences with probate services and tools like Caring Transitions and Fair Split for handling estate sales and belongings. The episode concludes with a special promotion for marketing services and a Q&A session discussing tools like Mojo dialer and the new CRM click-to-dial feature.
Key Takeaways:
- There is no single marketing message or sequence that will resonate with every Probate prospect.
- Begin by communicating the broad ways you can help rather than immediately focusing on selling the property.
- Give recipients several ways to engage, including calling, visiting your website, or simply saving your information.
- Shift messaging more heavily toward real estate as families move further into the Probate process.
- Use repeated touches because prospects become ready at different times.
- Balance estate-related assistance with real estate expertise throughout the campaign.