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Becky leads today’s session, breaking down how to show up in Google search and AI overviews, map packs, and knowledge panels, while teaching four core components of SEO: on-site, off-site, technical, and local optimization. She demonstrates how to prove experience, expertise, authoritativeness, and trustworthiness (EEAT) with real results, credentials, client testimonials, and public mentions, and explains how to structure content and FAQs to feed AI tools like ChatGPT and Claude. The talk covers local SEO essentials: claim and optimize your Google Business Profile, maintain NAP consistency, gather recent reviews, respond to feedback, and manage local citations to strengthen the knowledge panel and map pack presence. We also discuss the shift toward AI summaries reducing clicks to organic results, the importance of mobile-first indexing, page speed, schema markup, XML sitemaps, and Google Search Console for crawl and error reporting. Finally, Becky walks through practical next steps, including a free site audit offer to diagnose gaps, present a tailored SEO plan, and set up a strategy call with a limited number of spots. Tune in for concrete actions you can implement today to build credibility online, attract more leads in probate, real estate, and other niches, and start generating consistent traffic from both organic listings and AI-driven results.
00:00 Welcome and Becky’s Introduction
01:38 How Google Results Look
04:10 AI Overviews Change Clicks
05:42 Why Rankings Matter
07:26 SEO Basics and EEAT
09:44 Onsite Offsite Technical SEO
13:18 Local SEO Map Pack
15:14 Optimizing for AI Search
16:38 Quick Wins You Can Do Today
19:07 Reviews Strategy and Volume
21:44 Free Audit Offer and Q&A
31:58 DIY SEO vs Hiring Help
33:12 Free Audit and Strategy Call
34:36 Client Wins and Testimonials
38:55 Credibility Sites vs Custom Builds
42:56 Appointments Today Lead Conversion
47:45 Branding Reviews and Final Wrap
Key Takeaways:
- Build credibility with EEAT signals by showing experience, expertise, authoritativeness, and trustworthiness.
- Strengthen local visibility by claiming and optimizing your Google Business Profile and keeping NAP consistent.
- Prepare for AI-driven search by structuring content and using clear question-and-answer formats.
- Target high-intent keywords, keep content skimmable with headings and bullets.
- Grow via map pack and local citations to capture local searches.
- Use the free audit to identify gaps and create a tailored SEO plan.
- Collect fresh reviews after closings and encourage referrals to boost credibility.