Mastering Probate Basics and Building Trust | Probate Mastermind #433

Recorded Live on June 15, 2023

These episodes are recorded as a live Question and Answer Mastermind with participation from agents and investors across the country. Thanks for tuning in, and don’t forget to subscribe for future episodes!

Call Re-cap:

00:00 Introductions

The coaches take some time to discuss general updates.

00:02:09 Revisiting the Basics of Real Estate and Probate

The coaches stress the importance of not neglecting core business activities in favor of ambitious deals that might not pay off.

00:11:21 Providing Value to Potential Clients

The coaches explore various ways to add value to a client’s experience, such as helping with tasks like obtaining insurance and dividing personal property. They emphasize the need to build trust and handle objections before they arise.

00:20:01 The Importance of Securing Digital Assets in Probate

The importance of digital assets in probate is discussed, along with strategies for adding value and breaking the ice with potential clients.

00:25:13 Utilizing Websites as Valuable Resources

The speakers stress the need to direct potential clients to their websites, where they can find specific pages that answer their questions and provide additional resources. They share insights on how to optimize a website to meet client needs.

00:33:07 Approaching Older Leads with Tailored Strategies

The hosts suggest tailoring marketing approaches to the diverse range of potential client responses, and propose reaching out to older leads with real estate-focused letters to stimulate business.

00:36:19 The Role of Marketing Implementation Department

The availability of the marketing implementation department is highlighted, along with their offerings to help set up websites, build marketing campaigns, and order letters. They suggest incentives for automatic marketing, allowing listeners to focus more on people and data monitoring.

00:39:25 General Probate Leads and Effective Email Strategies

The hosts conclude the episode by discussing the value of general probate leads, the benefits and risks of email outreach, and the importance of making emails relevant and digestible for the recipients.

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