Many hands make light work, or so the saying goes. And while this may be true, when it comes to probate marketing, many hands also help make you more efficient. It also allows you to be of greater value to your clients. Because as we have discussed in the past, your marketing efforts will not only involve you reaching out to people who are going through probate, it will also involve you interacting with attorneys, bankers, etc. Thus, you will have to know how to build and maintain a network of professionals who can supplement your strengths. If you’re looking to broaden your network and advance your career, these networking tips will help you do just that.
- Look at who you already know: Some of the alliances you may need to form may be people who are already close to you such as former employers, friends, family, neighbors, and community members. Just be sure that they can add value to you and can help you achieve your selling goals.
- Know what you bring to the table: Your appeal for a partnership will be more enticing if you can demonstrate to other professionals that you bring something to the table that they can profit from. When it comes to probate, this is knowledge of the process which we can give you with our probable marketing course along with the best real estate leads of any site online.
- Remember you’re building a mutually beneficial relationship: In biology the term is symbiosis. This is a relationship between two organisms that benefit both. Demonstrate to your business contact that you can help them achieve their business goals as well as they can help you achieve yours. Moreover, remember to stay in contact with these professionals from time to time in order to grow this relationship.
- Develop a social media presence: Social media has revolutionized the way all professionals connect with one another. By joining and maintaining a presence on popular social media sites such as LinkedIn, Facebook and Twitter you will be able to identify and be identified by professionals who can increase the value clients can derive from your services.
- Keep records: Always keep records about those whose services you used and who might help you in the future. This will make it easier to contact these professionals when needed and help you personalize communications when you do reach out to them.
The English poet and cleric John Donne famously wrote, “No man is an island.” What he meant is that the world is built upon relationships between people. You will find that your work will be much easier when you embrace this idea and use your skills to develop and grow your professional network. We can be a part of that network by providing you with vetted probate leads and the knowledge to use them effectively.