Building a Probate BRAND | Probate Mastermind #327

Recorded Live on May 13, 2021

These episodes are recorded as a live Question and Answer Mastermind with participation from agents and investors across the country. Thanks for tuning in, and don’t forget to subscribe for future episodes!

Call Re-cap:

00:00 General Updates

Jim and Bruce share general updates.

2:16 Building a Probate Brand.

Bruce philosophizes building a brand within the probate space.

12:13 Joe Discusses A Commercial Referral From a B2B Relationship.

Joe has nurtured his relationships with probate attorneys for a while. One just paid off, and involves multiple commercial lots!

19:46 Calling Old Expireds in A Hot Seller’s Market.

Joe Lehman discusses the call categories he teaches his students to use. In particular, he emphasizes the opportunity in calling old expireds right now, during this market, and discussing appreciation.

24:10 Why You Should Reach Out To Past Buyers.

Bruce and Joe discuss ideas for reaching out to past buyers to discuss equity, PMI, and interest rates.

31:57 Marketing That Pays For Itself

Norm share how he’s productizing his own marketing in his “Champions” Program

38:56 Collecting Leads Yourself

Rick has collected his own probate leads a few times and the clerks are asking him why he’s looking for this information.  He told them he was just doing research, but one clerk pushed back harder. What’s a good response for this?

44:07 Using Unclaimed Money as a Marketing Hook

Jennifer suggests using unclaimed money as a marketing hook.

49:00 Doug Reviews Bruce Hill’s Sales Coaching With High Praises

Doug is a sales strategy bookworm – He shares his highest compliments for Bruce Hill’s sales coaching for Probate Foundations

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