Mail marketing actually trumps the response rate of email, online search, paid search and social media! As more realtors, investors, and agencies channel their marketing budgets to these latter options, the less effective and more expensive these channels can be. At the same time, as more and more professionals and companies are using mail marketing less, they are creating a vacuum for you to fill.
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It’s always great when I can share a tip from a subscriber … especially when that subscriber is one of our oldest and most successful. I had the pleasure of learning this info yesterday in just such a conversation. I was speaking with this subscriber about a technical question he’d called me about. After answering his technical question, he mentioned that he was really excited to be back on track after changing brokers in the middle of last year. Based on a previous conversation, I knew that he’d been the new office’s agent of the month several times already and had enjoyed a couple of million dollar months, so I was curious about what “back on track” meant. His answer was enlightening.