“No one uses mail anymore.” According to https://thedma.org/marketing-insights/marketing-statistics/direct-mail-statistics/, people responded to direct mail 43% more in 2016 than the year before. Mail marketing actually trumps the response rate of email, online search, paid search and social media! As more realtors, investors, and agencies channel their marketing budgets to these latter options, the less effective and more expensive these channels can be. At the same time, as more and more professionals and companies are using mail marketing less, they are creating a vacuum for you to fill.
And if you can fill that space in a way that integrates digital and social elements with your direct mailing pieces, you’ll be the one people hear about, remember, and trust when they need what you offer most.
THINK: If everyone thinks mail marketing is dead, your letters will have less competition. Take advantage of the great migration from mail to digital and fill both spaces effectively!
How Can I Maximize Response Rates and Results with the Letters/Postcards I Send to Personal Representatives (and any other seller lead)?
In our latest from our Tips From The Trainer vlog series, Chad discusses his own ROI with various direct mailing pieces he has sent to real estate and investment leads through the years – what envelopes, stamps, addresses, and sales copy have worked best time and time again – and how to get the most out of every lead by integrating your mail marketing with your digital marketing, instead of leaving any lead untapped.
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