f you’re interested in probate real estate, you already know the importance of direct mail marketing. Probate records (whether pulled from the probate court or through a probate list), contain at least one address, and since anyone can run a probate search, the mailbox can be one of the most competitive places to market. There may be dozens of other realtors, investors, and wholesalers working the same set of probate real estate leads, competing to for any probate property that might need to be sold.
Competitive markets (Think probate in California, Florida), typically favor those who send out multiple letters, but running a multi-touch direct mail campaign to follow up with personal representatives as they move through the probate process can be difficult, especially for those who are just getting started or have smaller marketing budgets.
What about calling the personal representative of the estate? Calling probate leads is an effective way to build rapport and demonstrate your value by leveraging your services as the solution to any problem they’re dealing with right now in the probate timeline, whether they need help holding an estate sale, filing and filling out probate documents at the probate court, or discussing options for any property in probate.
Whether your goal is getting listings from probate leads, wholesaling probate houses, or purchasing probate properties as an investment, taking off your agent/investor/wholesaler hat, picking up the phone, and calling probate leads as THE Probate Specialist in your market can be extremely effective in terms of up-front cost and overall conversion.
But what about the leads you can’t make contact with? The ones who don’t answer unknown numbers, never clean out their voicemail inbox, or simply aren’t the type to speak on the phone (I’m sure some of us can relate!)…. Then what?
Some People Pick Up The Phone. For Everyone Else, There’s Email Marketing.
You’ve probably already thought about using email marketing to grow the probate pillar of your business. Maybe you want to maximize your budget. Maybe you’re procrastinating picking up the phone and prospecting (Not sure how to start calling? Check out this quick probate script critique and squash your fears! https://www.alltheleads.com/3-easy-ways-improve-cold-calling-script-live-cold-call-role-play-breakdown-critique/ )
Or, maybe you just want to use every marketing channel effectively (Which is what we recommend!).
If you found your way here because you’re curious how effective email marketing is for probate, or are wondering how to write email copy for personal representatives that gets your phone ringing, we’ve got you! In this Tips From The Trainer, Probate Coach Chad Corbett covers his best practice tips for writing effective email copy, using tools like Mailchimp and Gmail to save time, and staying away from spam filters.
If you’re a subscriber, we also show you how to find email addresses (now included for free!) in your probate leads lists in the ATL CRM!
Jump To Best Practice Tips For Email Marketing for Probate Leads:
0:38 Open Rates for Email Marketing, any industry vs. real estate
1:04 Why do real estate professionals gravitate towards email?
1:28 Open rates for email marketing vs direct mail and cold calling
1:47 Best Email Strategy
2:09 Navigating the All The Lead’s CRM to Find Emails In Your Lead Lists
2:50 Canned Responses
3:15 Effective Email Copywriting: Use A Personalized Subject Line
3:39 Chad’s Email Copy for Prospecting Probate Real Estate Leads
4:15 The Number One Thing NOT to do in your email marketing
4:54 Mirroring Your Probate script/USP
5:49 Drip Campaigns, Email Lists, Opt-Ins – Why I Use Mailchimp
7:35 Spam filters, email blacklists, and other best practice tips.