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Personal representatives and heirs often get stuck in what we call “Probate Quicksand.” Either due to time constraints, emotional stress, or both, people procrastinate when it comes to handling what needs to be handled regarding inherited property.
The best way to position yourself and your brand is to provide unique value your competition can’t (or won’t!) offer. How can you provide a wide-array of services when you’re just starting out? How do you respond to a client who asks “How much is this going to cost upfront?” And how can you protect yourself from risking your own capital?
According to a 2015 Nielson survey, 83% of people rely on the opinions of family and friends to make their purchasing decisions. Thus, word-of-mouth is just as important in your marketing efforts as SEO, social media marketing and email. How does one learn how to get more referral business? Lucky for you, we’ve got a guide right here.
As we have said many times before on this blog, wise real estate professionals interact with a wide variety of people in order to aid them in their job and grow their sales. Included among these professionals are appraisers, home inspectors, property managers, contractors, bankers, mortgage loan officers and attorneys. Moreover, each of these professionals brings his/her unique set of skills to the table. As a real-estate agent you too must be able to leverage certain skills and traits to the benefit of your client. In our experience these are the qualities and traits that successful real estate professionals share.
Excelling with Probate Leads is as simple as helping your clients understand their options and make informed decisions. The methodology we teach consistently recommends that all real estate professionals are capable of bringing cash-offers to the table, helping a client list a property as-is, and coordinating repairs and vendor services to prepare a property to go up on the MLS at full retail price, whether this is accomplished independently or by referring business to someone in your professional network.
Going through probate can be time-consuming and expensive. This is why so many people dread this legal process. Think of it: The stress of losing a love one is bad enough without it being coupled with this sometimes arduous process. However, as a professional you need to know that many assets, including real estate and retirement accounts, may not need to go through probate at all. Let’s take a closer look at some of these exceptions.
In the latest from the All The Leads Tips From The Trainer series, Chad Corbett discusses why you shouldn’t jump head-first into a conversation with a personal representative with your proposed solution at the forefront. Even if you think you know without a doubt what the best solution fora personal representative’s specific situation is, here’s why should still open your conversation differently:
agents and investors make when they step into the field of probate real estate. By the end, you’ll understand why some of the things people often assume they should skip over can turn out to be some of the most lucrative leads.
In the latest from the All The Leads Tips From The Trainer series, Chad Corbett discusses what makes prospecting probate leads quite a bit different from traditional leads such as Expired Listings and For Sale By Owners. By the end, you’ll understand why using a conversational framework will leave you better prepared to handle any objection the personal representative of the estate hands you.
Have you ever heard the expression to “be inside someone’s head?” Well as a real estate professional – and let’s face it a sales person – this is just where you want to be when it comes to your clients. When you understand and use human psychology to guide a sale you employ one of the most powerful tools in any real estate person’s arsenal. After all, our probate marketing leads will help you gain prospects, but how you interact with your clients will determine whether or not you can turn prospects into clients. Let us show you some tips about sales psychology that can help you produce more sales.
The more technologically-advanced the world gets, the more some of us are tempted to abandon methods of communication that seem quaint and out-dated. Well, a yellow letter is a method of communicating with sellers that seems quaint on the surface but can be effective when it is crafted in the correct manner. In other words, communicating with potential sellers is never going to be out-dated. And communication – both written and oral – is a large part of what we as real estate professions do.
How many times have you tried to get probate leads and didn’t know how to get them or have gotten a hard time at the courthouse? Well, look no further!
